MGA Tightens Affiliate Disclosure Rules for 2026

The Malta Gaming Authority has issued updated guidance requiring licensed operators to ensure affiliate and marketing partners clearly label sponsored placements, ranked lists influenced by commission, and paid reviews.

The change follows a wider industry pattern of regulators scrutinizing how comparison and review sites present ranked content to consumers, particularly where placement correlates with commission rates rather than product quality.

Operators have a compliance window to update partner agreements. GamblerLive's own methodology already separates editorial scoring from commercial terms, and we do not expect operational changes as a result of this guidance.